About Us

Most golf apparel is built for the wrong people.

It's designed for the country club. The corporate scramble. The Sunday brunch crowd whose handicap is single-digit and whose Instagram grid is sponsored. It's polos with pastel piping, performance fabric that wicks moisture you don't have, and "lifestyle" copy written by people who've never lost a ball in the woods.

We're not building for those people.

Bogeys & Bad Decisions is apparel for the caddies, the hackers, and the halfway house regulars. For the 7 a.m. dawn patrol crowd. For the foursomes whose group text is mostly excuses. For the players whose Saturday round is a 12-hour event that includes the round, the parking lot after, and a long argument about what happened on the 13th hole.

The brand is built on one thesis: most of us are not good at this game, and that's the entire point. Golf is, fundamentally, a series of bad decisions punctuated by occasional good shots. The bad decisions are where the stories come from. The lost balls, the snapped putters, the transfusions at the turn, the rounds that fall apart on the back nine and somehow get reported as 84s anyway.

We make vintage-inspired apparel for that experience. Country club crests for fake country clubs. Varsity letters for sports we never played. Tournament badges for tournaments that never happened. Self-deprecating typography for people who've made peace with their game.

Every design is built on a small, deliberate palette — forest green, vintage cream, mustard gold, the occasional rust orange — and finished with a distressed screen-print feel that looks like it's been through a hundred rounds already. Because most of them probably should look that way.

If you've ever paid $80 to be humbled, ordered a transfusion before the 5th hole, or shown up to the course knowing you're not going to break 90 and showing up anyway — you're who this brand is for.

Bogeys & bad decisions. Mostly the latter.

EST. 2026.